Challenge: Choose a product from Kickstarter and create a style guide with social media guides and advertisements.

Idea: I love coffee, so I chose a Kickstarter product that makes cold brew in 5 minutes. They had a well established identity so I wouldn't have to start from scratch with the branding.

Concept: The target audience is people who are often on the go and want a cup of Joe, either on the way to work or dropping their kids off at school. I wanted to create a style guide that is clean and clear, because the product is supposed to be simple and clean.