Challenge: Create an identity for the 2025 Creative Showcase including a logo, icons, posters, advertisements, and hashtag examples.

Idea:  ​I really wanted this campaign to scream Milwaukee, and I originally thought what is more Milwaukee than beer? So I went down the rabbit hole of local beer logos and advertisements. The 1950’s ads talking about “the best beers” caught my attention, and I based my style off of that. 

Concept: This concept is based on the 1950ʼs advertisements selling “the BEST___”  using Saul Bassʼs style. MATC has been around for more than 100 years, and in those years has produced some of “the Best” creatives. Itʼs a tried and true school, and those coming to the night will be able to trust that theyʼre getting the best quality.